Екатерина Улитина (Редактор отдела «Забота о себе»)
It’s hard to overstate the role that Wi-Fi plays in virtually every facet of life. The organization that shepherds the wireless protocol says that more than 48 billion Wi-Fi-enabled devices have shipped since it debuted in the late 1990s. One estimate pegs the number of individual users at 6 billion, roughly 70 percent of the world’s population.
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拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。